The United Nations Population Fund (UNFPA) Tanzania and Tanzania Football Federation (TFF) have begun a strategic partnership that aims to leverage on sports to advance positive social change in Tanzania.

Being the most popular sport in Tanzania, football attracts fans from all walks of life, making it a platform that can be used to deliver meaningful message across the country.

The five-year partnership will see TFF and UNFPA advocate for safe space for women and young people in the society, in a bid to eliminate preventable deaths during childbirth, prevent child marriages, and eradicate stereotypes that oppress women, among other initiatives.

TMC is honored to have supported this sign-off ceremony as the official branding and event management partner, taking care of branding, décor, ushering, entertainment, stage set-up, lighting, food, and refreshments.